Why doesn’t Coca-Cola just ditch Diet Coke and replace it completely with Coke Zero?Sophie Hudson2023-04-20T13:50:53+00:00April 20, 2023|Big Brand Thinking Series, Marketing Blog|Read More
What is a value proposition?Sophie Hudson2023-04-24T08:36:41+00:00April 12, 2023|Marketing Blog|Read More
How much should we spend on marketing?Sophie Hudson2023-04-03T14:35:55+00:00April 3, 2023|Marketing Blog|Read More
Your customers don’t care about you. They only care about themselves.Sophie Hudson2023-03-27T15:09:49+00:00March 27, 2023|Marketing Blog|Read More
Why hire a marketing consultant?Sophie Hudson2023-03-01T13:38:26+00:00March 1, 2023|Marketing Blog|Read More
How to measure Return on Marketing InvestmentSophie Hudson2023-04-03T12:59:00+00:00October 19, 2022|Marketing Blog|Read More
Burger King vs McDonald’s: A valuable lesson in keeping a cool head against your competitionSophie Hudson2022-10-17T18:40:26+00:00October 17, 2022|Marketing Blog|Read More
Marketing planning: Three documents I can’t live withoutSophie Hudson2022-10-04T14:30:42+00:00September 4, 2022|Marketing Blog|Read More
Marketing strategy: If you want to do business right, you need to work on Core StrategySophie Hudson2022-10-17T18:06:50+00:00August 31, 2022|Marketing Blog|Read More
Fact Check: Government campaign advising businesses to cut marketing spendSophie Hudson2022-10-04T14:32:37+00:00July 5, 2022|Marketing Blog, News|Read More
Using a marketing agency vs recruiting in-house: The right way to go about it.Sophie Hudson2022-10-04T14:38:32+00:00July 1, 2022|Marketing Blog|Read More
Is my business suitable for a Free Marketing Clinic?Sophie Hudson2022-10-04T14:39:00+00:00June 27, 2022|Marketing Blog|Read More
I’m a Chartered Marketer, but what does that mean for you?Sophie Hudson2022-10-05T08:06:12+00:00June 4, 2022|News|Read More
Burning money on marketing without knowing what works? You’re not alone.Sophie Hudson2022-10-04T14:39:28+00:00May 14, 2022|Marketing Blog|Read More
Taking on York Science Park & York GuildhallSophie Hudson2022-10-04T14:39:54+00:00January 20, 2022|News|Read More
