Chartered Marketer status is the pinnacle for marketers in the UK. It’s something I have aspired towards since I made the jump into marketing in 2015, and it’s not been an easy road.
The marketing and creative sector is an unregulated industry. It makes it really accessible (which is great), but there are too many inexperienced marketers with no credentials giving ill-informed advice – costing a lot of businesses a lot of money.
The CIM says: “Earners of the CIM Chartered Marketer MCIM badge (check mine in the website footer!) are committed to keeping their skills and learning up to date, showing the dedication required of a professional marketer. They are members of the CIM and experienced marketing managers or consultants, who competently work at a strategic level.”
To achieve Chartered Marketer status, you must become a graded member of the Chartered Institute of Marketing (I am an MCIM, because I hold a Level 6 Diploma in Professional Marketing), complete two years of CPD, then pass the Chartered Marketer Assessment.
To keep hold of my Chartered status, I must demonstrate that I am continually developing and learning as a marketer every 12 months. If I don’t pass the CPD, my status is stripped, and I must start again.
It’s been a four-year journey since starting the diploma to passing the Chartered Marketer assessment, so I will continue to work hard to keep the status. This means keeping up with a fast-paced industry standard.
What does it mean for your business?
Chartered status means I hold myself to the standard set by the Chartered Institute of Marketing (CIM). Marketing is an unregulated sector, and unfortunately that means there are a lot of marketers out there operating without any accreditations or relevant qualifications – or indeed, relevant experience.
Put it this way, according to Statista, in 2021 there were 225-thousand people employed in the marketing and advertising sector in the UK. Just 30-thousand of those are members of the CIM, with only a mere 3,000 registered Chartered Marketers.
So, if you choose to employ or use the services of a Chartered Marketer, you know you are getting the best of the best – the highest level of strategic expertise in the profession, and a level of experience with vast strategic insight.
My areas of expertise
- Full marketing and business strategy
- Core market strategy and competitive positioning
- Brand and proposition development
- Skills development (for your marketing team)
If you would like a no-obligation call to discuss how I can help develop your organisation’s marketing strategy (or simply diagnose where you are going wrong) please get in touch.