Why doesn’t Coca-Cola just ditch Diet Coke and replace it completely with Coke Zero? By Sophie Hudson|2023-04-20T13:50:53+00:00April 20, 2023|Big Brand Thinking Series, Marketing Blog| Read More
What is a value proposition? By Sophie Hudson|2023-04-24T08:36:41+00:00April 12, 2023|Marketing Blog| Read More
How much should we spend on marketing? By Sophie Hudson|2023-04-03T14:35:55+00:00April 3, 2023|Marketing Blog| Read More
Your customers don’t care about you. They only care about themselves. By Sophie Hudson|2023-03-27T15:09:49+00:00March 27, 2023|Marketing Blog| Read More
Why hire a marketing consultant? By Sophie Hudson|2023-03-01T13:38:26+00:00March 1, 2023|Marketing Blog| Read More
How to measure Return on Marketing Investment By Sophie Hudson|2023-04-03T12:59:00+00:00October 19, 2022|Marketing Blog| Read More
Burger King vs McDonald’s: A valuable lesson in keeping a cool head against your competition By Sophie Hudson|2022-10-17T18:40:26+00:00October 17, 2022|Marketing Blog| Read More
Marketing planning: Three documents I can’t live without By Sophie Hudson|2022-10-04T14:30:42+00:00September 4, 2022|Marketing Blog| Read More
Marketing strategy: If you want to do business right, you need to work on Core Strategy By Sophie Hudson|2022-10-17T18:06:50+00:00August 31, 2022|Marketing Blog| Read More
Fact Check: Government campaign advising businesses to cut marketing spend By Sophie Hudson|2022-10-04T14:32:37+00:00July 5, 2022|Marketing Blog, News| Read More
