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About2022-01-13T14:58:17+00:00

WHAT IS A MARKETING CLINIC?

Your Marketing Doctor helps businesses create a clear marketing plan. It’s that simple.

Most business owners have no idea where to start with marketing, which means:

  • They don’t know what works

  • They rush their marketing activity

  • They don’t know what their return on investment is

  • They are unwilling to increase marketing spend

Through our workshops, Your Marketing Doctor guides business owners, marketing managers or teams through a straightforward planning process – so they can start marketing more effectively and efficiently.

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Who is The Marketing Doctor®?

Sophie Metcalfe is a Member of the Chartered Institute of Marketing and holds a Level 6 Diploma in Professional Marketing. Sophie is Creative Director of The Soapy Group and is on the board of directors at York Professionals. Before her life in marketing, she was a broadcast journalist and radio producer.

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Sophie Metcalfe

Frequently Asked Questions

Where is the Marketing Clinic held?2021-12-06T15:59:58+00:00

Your Marketing Clinic can be held at your premises or ours. It can be beneficial to take part in a clinic away from your premises so there are no distractions of day-to-day work. We can comfortably cater for up to four team members in our board room (based at Pocklington, YO42 2AR).

Please note, the 1-Day Group Clinics are held at set locations.

Who attends a 3-Day Marketing Clinic?2021-12-06T15:44:00+00:00

It entirely depends on the size of your business and who you want involved. We usually suggest you (the business owner) and up to three members of your team. If you have marketing personnel, it is essential that they take part.

Is my business suitable?2021-12-06T16:03:18+00:00

We work with any sized SME from any sector. We tend to find that established businesses with 50 or less employees get the most value from a 3-Day Marketing Clinic – especially the ones with little or no experience of marketing planning. Sole traders, smaller SMEs or micro-businesses are more likely to benefit from the 1-Day Marketing Clinic.

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