Hook the right customers in and be seen as the best to buy from.

In three simple modules, create a clear marketing hook (or, Value Proposition) and apply it to your sales and marketing to win more business.

This one-day workshop includes two online modules. This program will help you figure out how to attract the best customers with clear marketing messages. Learn the communication secrets creative agencies don’t want you to know – and see how easy it is to create effective sales and marketing hooks!

Best for: Small business owners (doing the work yourself), and marketers of small businesses (with limited resources).

“The wording on our website is dull and doesn’t sound like our business at all.”

“I really struggle to find the right words to explain what I do.”

“We seem to put out the same messages on social media all the time.”

“Our marketing doesn’t reflect what we are about.”


Thursday 29th June, 2023

Cost: £375 (inc. VAT)

Pro-Development, Forest Farm Business Park, York, YO19 4RH
Price includes lunch and refreshments.

  • Figure out who your best customers are and what their problems are.

  • Learn how to construct the most effective sales messages to hook them in.

  • Create a plan to apply your new key messages through your marketing and sales funnel.

Marketing is hard when you can’t find the right words to say what you do.

Getting the message right in your marketing is hard. Most small businesses struggle to find the words and feel like they’re out of ideas. In this three-part course, you will reignite your entire marketing strategy and unlock new creative ideas to attract the right customers.

  • Two online modules to complete in your own time.

  • One full day, in-person workshop with other likeminded businesses.

  • Get feedback and support as you complete all three modules.

  • Learn how to construct clear marketing messages.

  • Understand what drives your customers to buy.

  • Stand out from competitors and be seen as the best value.

Course taster.

Course content.

Lesson 1: Your background
Lesson 2: Introduction: How this course fits with marketing strategy
Lesson 3: Introduction: Course outline
Lesson 4: Video – Why we need good storytelling
Lesson 5: Video – The storytelling framework
Lesson 6: Video – Examples from Hello Fresh, Gousto, and Mindful Chef
Lesson 7: Explaining your business
Module End: What happens next?

The workshop will be held in-person. This practical session will guide you to understand who your customers are, their pain points, and how you solve them. By the end of the day, you will have a simple break-down of all the elements needed for good marketing messages.

Lesson 1: Your thoughts
Lesson 2: The customer journey
Lesson 3: Where are your customers
Lesson 4: What are customer touchpoints?
Lesson 5: Examples – Pitching and sales
Lesson 6: Networking
Lesson 7: Website
Lesson 8: Social Media
Lesson 9: Content and copywriting
Lesson 10: Advertising
Lesson 11: Promotional materials
Lesson 12: The 7Ps – Tying your strategy together
Lesson 13: Marketing planning

Feedback from previous workshops.