What is Your Marketing Doctor?
Many businesses – whether they have a marketing team, a sole marketeer or use an outside agency – don’t really know what’s working. In fact, many business owners or managers can feel a little frustrated that the elusive return on investment isn’t stacking up.
By using the consultancy services of Your Marketing Doctor, they get a full diagnosis of what’s not working and a prescription to make marketing work more efficiently and effectively. That way, they can increase sales and gain more confidence in marketing spend.
Anyone in your business can attend – as we do a lot of brainstorming based on every element of your business. We don’t recommend more than 5 people, and it should be a mix of customer-facing people, marketers, and key decision makers.
If you are a sole proprietor, the Clinic also works well for you.
No. We will be completely focused on you.
We take a few things into account when we price up a Marketing Clinic for you. Although we strictly follow our own 3-step framework in every clinic, each business has different areas that need deeper attention. The size and complexity of your business will also directly affect the price.
You must take part in a Free Marketing Health Check first in order for us to estimate the timeline and costs appropriately.
Expect an investment of between £4,000 to £10,000 (plus VAT) over the course of an agreed timeline. A recent consultation project has taken six months with an overall investment of £9,550 +VAT.
I can’t guarantee I’ll know of a job opportunity to suit you, but as they say – you have to be in it to win it! This is just about making connections and networking.
If you know you need a new website, you have already identified that something is wrong. However, the biggest mistake we often see is when a business orders a new website without any strategic planning. What return on investment should you expect? What functionality will make the website a sales machine? Who will manage the website and its sales capability?
A huge part of a Marketing Clinic is to uncover all your gaps in resourcing against your sales goals – and how to realistically fill them with the budget you are willing to invest. We also set objectives and key performance indicators (KPIs) to make sure all areas of your business are working towards the same outcome. A new website should then be easier to commission.
This is a common worry. We are not here to upset the apple cart! We are here to help everyone do their jobs better.
The best marketers should welcome fresh perspective and a chance to revisit marketing theory. We will happily spend time with your marketing personnel to talk through their worries – and hopefully calm any fears that they may be exposed as incompetent, which is the absolute opposite of our goal. We want to empower them to make better decisions for your business!
A Marketing Clinic will strengthen the relationship between marketing, leaders, and the rest of the company.
Yes, we can deliver Marketing Clinics to micro businesses and sole traders. These are usually held on one day, depending on the level of investment. We can also deliver Brand Clinic workshops, over one day.
The full Marketing Clinic is well suited to established businesses with a team of people in different roles – or businesses with multiple “departments.” We work towards unifying everyone around a robust and detailed marketing plan – there is a lot of thinking and input needed from several brains for a business to fully benefit. We usually suggest up to four people in attendance.
The end goal is to create a robust marketing strategy and first steps that are easy to follow and track success. You will gain clarity on direction, identify simpler marketing processes that save you time and money, build stronger relationships between marketing and other departments – and gain confidence that your business can be more efficient.
Most businesses find they gain a renewed confidence in their brand. They can see the wood for the trees, as it were! The objectives and planning process also helps deliver a lot of focus and clarity – and is an aspect that many find invaluable for making future decisions.
Yes, absolutely. In fact, I would say you must take part in a marketing clinic to make sure you are getting value for money. Your business’s relationship with an external supplier needs to be thoroughly managed and measured following a strict marketing strategy.
The biggest mistake you can make is to give free reign to an agency or freelancer without a plan. The services they have sold to you may not be the most efficient techniques your business needs to sell more. A Marketing Clinic will uncover all the pros and cons of your relationship with them and help them deliver a greater return on your investment.
In order for me to quote appropriately, you must first take part in a free marketing health check.
We work with any sized SME from any sector. We tend to find that established businesses with 50 or less employees get the most value from a 3-Day Marketing Clinic – especially the ones with little or no experience of marketing planning. Sole traders, smaller SMEs or micro-businesses are more likely to benefit from a one-day Marketing Clinic or Brand Clinic workshop.
It entirely depends on the size of your business and who you want involved. We usually suggest you (the business owner or leader) and up to three members of your team. If you have marketing personnel, it is crucial that they take part.
You get a Brand Proposition Guide (usually a simple one-page document), plus tailored recommendations on how to make the most of your new proposition statement. You and your team will have fresh perspective on your brand and a really effective way to hook your customers in.
Just fill in the form to start, then we’ll have a chat, and we can discuss your CV and experience then.
Yes! We work with any business in any sector, of any size. Every business should work on a Proposition Statement to help create the foundations of their marketing communications. Each business gets a Brand Proposition Guide at the end, which will help make sure your marketing messages are consistent and fall in line with your customers’ needs.
Yes of course! We do not pass on your details to anyone or disclose your name until you agree at the point of introduction. We always contact you first to discuss an opportunity, then once you’re happy, we will make a personal introduction to our client. This is just about introductions and making connections.
Little hint: Please use your personal contact details – not your work details!
There may be additional work you and your team will need to continue between sessions. We never run clinics on consecutive days so that you get time to apply theory – and prepare your thinking for the next session.
For all marketing clinics, you will need to commit to the days away from your desk. This is vital in ensuring your business fully benefits.
Yes! The Free Marketing Health Check is simply a call to discuss the problems you are facing. You will be asked lost of questions and given a chance to air you frustrations with marketing. You’ll receive a brief next steps recommendations, an outline of how I can help your business and an appropriate estimate of the work. Consider it a pre-diagnosis!
Around £1,500+VAT per proposition clinic. A clinic typically lasts one day with you/your team, then a day or two for writing up your Brand Proposition Guide and recommendations.
If your business operates in multiple markets, the cost would be reflective of this.
The Marketing Doctor helps SMEs develop their marketing strategy. I am a big believer in ensuring people and skills are the focus of any marketing strategy. That’s why I need to be well connected – so I can help my clients find the right people to fill the roles. This is more about making a connection and networking.
Typically, we will spend a day together working through my process, with my guidance. Then I will spend another day or two creating your new Brand Proposition Guide. The price is reflective of my time and expertise – and what you gain from it.
Your Marketing Clinic can be held at your premises or at a suitable business venue. We do have access to boardroom facilities in York, or we can find suitable venues closer to you. It can be beneficial to take part in a clinic away from your premises so there are no distractions of day-to-day work.
That’s OK. I typically work with the SME by hanging around for a few months to ensure you get the best leadership and mentorship. You and I will typically start by working on a new marketing strategy together for the business – so you will not be left to fend for yourself! It will be a chance to learn and work towards management and strategic level.