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1-Day Marketing Clinic2022-02-08T15:13:22+00:00


1-Day Marketing Clinic for individual businesses

  • One-to-one clinic

  • 3 months support

  • Stop burning money

Many small business owners find it difficult to understand what’s going wrong with their marketing – and will continue to burn money on activity that won’t work.

This 1-day intensive Marketing Clinic will be entirely focused on you. Working one-to-one with The Marketing Doctor® (aka. Sophie Metcalfe MCIM), you will figure out what’s going wrong and create a realistic plan to tackle marketing the right way.

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3-months of support includes:

  • Digital workbook

  • Next steps call (45 mins)

  • Staying on track call (45 mins)

  • Email support

What you will work on:

Following our simple 3-Step strategy framework, together we will help you understand where your business is now, where you want to be and how you can get there.

  • Diagnosis of what’s not working

  • Uncover strengths and opportunities

  • Define your customers

  • Create marketing objectives

  • Figure out your next steps

Your investment

1-Day Marketing Clinic



We just need a new website, so why would we need to take part in a Marketing Clinic?2021-12-06T15:42:17+00:00

If you know you need a new website, you have already identified that something is wrong. However, the biggest mistake we often see is when a business orders a new website without any planning. What return on investment should you expect? What functionality will make the website a sales machine? Who will manage the website and its sales capability?

A huge part of a Marketing Clinic is to uncover all your gaps in resourcing against your sales goals – and how to realistically fill them with the budget you are willing to invest. We also set small goals (known as Key Performance Indicators or “KPIs”) to make sure your website investment is made back and you start to profit from it.

We tend to use freelancers or an agency to deliver our marketing. Can we still take part in a Marketing Clinic?2021-12-06T15:42:09+00:00

Yes, absolutely. In fact, we would say you must take part in a marketing clinic to make sure you are getting value for money. Your business’s relationship with an external supplier needs to be thoroughly managed and measured following a strict marketing plan.

The biggest mistake you can make is to give free reign to an agency or freelancer without a plan. The services they have sold to you may not be the most efficient techniques your business needs to sell more. A Marketing Clinic will uncover all the pros and cons of your relationship with them and help them deliver a greater return on your investment.

What will we gain from a Marketing Clinic?2021-12-06T15:41:48+00:00

The end goal is to create a robust marketing plan that is easy to follow and track success. You will gain clarity on direction, identify simpler marketing processes that save you time and money, build stronger relationships between marketing and other departments – and gain confidence that your business can be more efficient.

Is there additional work we will need to do?2021-12-06T15:50:58+00:00

3-Day Clinic: There may be additional work you and your team will need to continue between sessions. We never run clinics on consecutive days so that you get time to apply theory – and prepare your thinking for the next session.

1-Day Clinic: We will ask you to complete a little bit of prep work before – and a bit of homework after your time in clinic. You will also get the option of additional support calls after – but then it’s up to you to continue the strategic work in order for your business to fully benefit.

For all marketing clinics, you will need to commit to the days away from your desk. This is vital in ensuring your business fully benefits.

Business Growth Voucher Scheme

Are you a York business?

You may be eligible to claim a voucher from York City Council to pay for a 1-Day Marketing Clinic.

Your Marketing Doctor is proud to announce that we have been approved as a supplier for City of York Council’s Business Growth Voucher Scheme.

The scheme is issuing vouchers of up to £1000 to eligible businesses in York which can be used to procure a varied range of services from over 100 York-based providers and we are one of them!

Visit the Business Growth Voucher Scheme website for more information about its eligibility criteria and application process.

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